Introducing the ASICS X Vivienne Westwood GEL-KAYANO™ 27 DE
The second and final instalment of the 2021 ASICS X Vivienne Westwood collaboration — the ASICS X Vivienne Westwood GEL-KAYANO 27 DE — is about to drop. Following on from the ASICS X Vivienne Westwood GEL-KAYANO 27 LTX, launched in March, the new trainer will be available in 2 colourways from ASICS and Vivienne Westwood stores, as well as online. Sign up here to be first to shop the shoe when it goes live.
First launched in 1993, the GEL-KAYANO represented ASICS’ embrace of the 90s trend for bulky, performance trainers with highly visible technical innovations. The shoe’s original designer, Toshikazu Kayano, was inspired by the stag beetle, and created a shoe that — like the insect — wore its armour (in this case elements like impact-dampening gel, mesh panels and an ASICS-branded skeleton) on full view.
The collaboration references the GEL-KAYANO’S heritage via exposed layers and an ‘unfinished’ construction on the upper shoe, a move which also ties into Vivienne Westwood’s history of DIY and deconstructed design. The GEL-KAYANO 27 DE’s upper is made of ripstop fabric, traditionally used by the military for its strength and durability, with the utilitarian material giving a raw, textural quality to the design.
2021 marks the third year of collaboration between Vivienne Westwood and the venerable running shoe and athletic footwear brand, founded in 1949 by Kihachiro Onitsuka. Previous drops have included Westwood-reimagined takes on the GEL-MAI, the GELSAGA and HyperGEL-LYTE in 2019, and a pair of super-clean monochrome GEL-KAYANO 26 variants last year.
The launch of the ASICS X Vivienne Westwood GEL-KAYANO 27 DE is celebrated with a new campaign video by director and choreographer Holly Blakey. “I really wanted to capture the playfulness and colour of the high-performance collection, imagine the terrains in which they could operate, exaggerate and find the mischief I see so intrinsic to Westwood’s world with our film,” Blakey explains. This forms a sequel to her dance film for the GEL-KAYANO 27 LTX launch, which can be watched below.
Director / Choreographer Holly Blakey
Creative direction Holly Blakey
Photography Daniele Fummo
Styling Matthew Josephs
Clothing Vivienne Westwood
Hair Shiori Takahashi @ Streeters
Make up Daniel Sallstrom @ MA World Group
Nails Cherrie Snow
Set design Kim Harding
Casting Ben Totty for Box Artist Management Ltd
Music Gwilym Gold @ Decca Publishing
Talent Chester Hayes, Naomi Weijand and Illyr